I’m Graham, an ARLA-registered lettings agent working out of Sunderland for The Good Estate Agents. While our company spans multiple regions and offers a range of services, my expertise lies right here in our local market.

After trying a few online auction services with mixed results, I decided to bring our auction operations in-house using Bamboo’s technology and it’s been a game changer.

Here’s what stood out immediately:

• User‑friendly interface – I can upload and list properties in minutes.

• Simple legal‑pack uploads – No more delays or messy paperwork.

• White‑label options – Keeps everything consistent with our brand.

• Effective advert performance – Listings gain traction fast.

• Great support from Bamboo Auctions – They’re supportive and very responsive.

My plan now is to explore various opportunities to see what could be suitable for auction. I’m also looking to expand our team and branch out across a wider area.

The results so far? I’ve just completed my second sale and the process was faster than anything I’ve done before. That success has given me real momentum: I’m upping my auction targets and recruiting more agents so we can reach more clients and grow the business.

In short: with the right platform and laser focus, auction sales are transforming from a minor side‑project into a central revenue stream, particularly during slow spells in the standard sales market. Bamboo’s system is so intuitive, and it’s pretty thrilling to see just how quickly things move. The support’s been brilliant, and I’m keen to keep scaling the auction side of things in Sunderland and beyond.